Marketing & Branding


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Text marketing. Find out what customers want by texting them a question. Then, send them a coupon for a discount on that item. This one's particularly useful for those Gen-X and -Y customers, many of whom don't seem to use email anymore.


What your competition isn't doing. Analyze what marketing methods your competitors are using, and look for the holes. Be somewhere they're not -- maybe on Pinterest, or YouTube, or bus boards.


Don't just network -- host an event. Hosting an event is a powerful way to get known by a lot of people at once. Why? Everybody comes over to thank the host. Hold the event at your place of business if you have a physical store, so people learn where you are.


Referral rewards. This one's an oldie but goodie that's still around because it works. Let customers know you'll pay them £ 100 if they send you a customer, and turn your customers into your marketing team on the cheap


An important new marketing tool is social media, with 83 percent of businesses stating that social media is important to their business, according to the Social Media Examiner. The top sites that businesses participate in are Facebook, Twitter, Pinterest, Google+ and LinkedIn. Creating active profiles and engaging with customers are the best ways to use these tools. By posting relevant contents and engaging in conversations with customers and influential people in this industry, We build relationships over time and increase brand awareness as well. Many software tools can be used to make social media marketing more efficient and effective.


Make it musical. Does your company have a theme song? A musical jingle you could share? Use tools such as Spotify to share a musical message with prospects.


Finding new customers cost your business to money? How are you staying in touch with your existing customer? With our door to door service we will deliver your message to more people without the expenses of buying data base. Our expertise in all this service is our proud.


Street Marketing is a fantastic way to reach out to the people in your community who might not be aware of work you do or the help you can provide. Street Marketing is all about getting out and chatting to people about what they might want to do online and we help them with delivering message of product or services they look for.


Telemarketing is an amazing way to approach people in within the country and outside the country. To make people aware with your product and services we chose targeted area of marketing for our clients and sell them product and services.


(Direct mail can include envelope mailers, catalogues, self-mailers, snap mailers, dimensional mailers, brochures and postcards) , telemarketing, email, direct response (you can use communications in magazines, newspapers, radio, e-mail, and direct mail to solicit a response) personal selling.


We ensure customers to find their business while they are actively searching for what they offer is the key to a successful inbound lead generation campaign. By including the keywords people use to search for topic on website, increase the likelihood customers can easily find in search engines. This process is called search engine optimization or SEO. By having strong SEO in place for website and using online advertising, they can drive visitors to their site and present them with a free information-based offer. After they deliver their e-books, white paper or webinar, they can market to customers with a strategic follow up system that closes the sale. Inbound lead generation works much more efficiently than old-fashioned cold calling strategies.


Given that nearly every person lives in UK has a mobile phone, business is probably connecting with customers via a mobile device. Website should be mobile friendly and emails should work well when opened on a small screen. Other ways you can use mobile marketing include text message campaigns, having a mobile app and creating a mobile loyalty program. You can also use quick response or QR, codes in your print advertising. These black-and-white square graphics allow a mobile phone user to scan the code in the ad and be taken immediately to a mobile landing page where you can capture the contact information. Your customers get to decide whether or not to engage with your company via mobile, but it's smart to prepare your side of that connection.


Cause-related marketing is another innovative marketing tool that can help you increase awareness for your brand. According to the Fred Hutchinson Cancer Research Centre, 76 percent of UK consumers said they would likely switch to a brand associated with a good cause, and 80 percent of the UK consumers said they have a better opinion of companies that are involved in positive causes. Partner with an organization that is special to your company. For example, if you have several breast cancer survivors on staff, partner with Susan G. Komen for the Cure. Sponsor events and races and set up a sponsorship booth at these events to help promote your company while supporting the cause.


Another not-so-obvious innovative marketing tool is answering questions on LinkedIn. First, sign up for an account, then go to the Answers page (see Resources). You will see a long list of business problems and questions that you can search for. Find questions related to your business, and answer them. The more questions you answer, the more you position yourself as a credible expert in your field. Since LinkedIn in for business professionals, this is a great way to market yourself and potentially find clients.

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