BSc (Hons) Business and Marketing

BSc (Hons) Business and Law
April 13, 2017
BSc (Hons) International Business Management
April 13, 2017

BSc (Hons) Business and Marketing

 

  • Duration:   3 Years
  • Location:  London
  • Intakes:  September 2016 / October 2016 / January 2017 / April 2017 / June 2017

Overview

Without marketing, there is no business.

More Detail:

Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

Entry requirements

  • –  Level 3 UK/EU/ International Baccalaureate/High school or ‘A’ Level, grades A* – E
  • –  UK / EU passport or ID
  • –  Personal Statement (300 words about selected course and describes candidate interestchosen programme), Updated CV with no last 5 years gap in studies and work
  • –  Other supporting documents e.g Bank Details, NI, proof of Uk/EU Residency etc

Modules

Year 1

Business Environment

Business Skills

Economics for Business

Business Finance

Year 2

Legal Aspects of Business

Managing Human Resources

Principles and Practice of Marketing

Marketing Communications

Year 3

Consumer Behaviour

Business Strategy

Business to Business Marketing

Major Project

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