MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing. This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
A good UK degree, professional qualification or an overseas equivalent. AND Students whose first language is not English and who have not previously studied in English are required to demonstrate appropriate proficiency in English language. Our requirment is IELTS 6.5 with 6.0 in each sub-test. Candidates who meet our academic entry requirements but whose score for IELTS (or an English language test considered the equivalent of IELTS) is below 6.5 can apply for a programme that includes an eight-week pre-sessional English Language course, for which there is an additional fee.
MODULES ON THIS COURSE INCLUDE:
Strategic Marketing Management 1: Context
Strategic Marketing Management 2: Application
Developing Skills for Business Leadership linked in with PALS
Option One, e.g. Consumer Research
Option Two, e.g. E-Marketing
Option Three, e.g. International Marketing
Applied Research Methods for Business Management
Additional options may include
Global Integrated Marketing Communications
Innovation and Growth