Marketing MA

Finance and Management MSc
May 26, 2017
Tourism and Hospitality MSc
May 26, 2017

Marketing MA

Course Details

Overview

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing. This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Entry Requirements

A good UK degree, professional qualification or an overseas equivalent. AND Students whose first language is not English and who have not previously studied in English are required to demonstrate appropriate proficiency in English language. Our requirment is IELTS 6.5 with 6.0 in each sub-test. Candidates who meet our academic entry requirements but whose score for IELTS (or an English language test considered the equivalent of IELTS) is below 6.5 can apply for a programme that includes an eight-week pre-sessional English Language course, for which there is an additional fee.

MODULES ON THIS COURSE INCLUDE:

Core modules
  • Strategic Marketing Management 1: Context
  • Strategic Marketing Management 2: Application
  • Developing Skills for Business Leadership linked in with PALS
  • Option One, e.g. Consumer Research
  • Option Two, e.g. E-Marketing
  • Option Three, e.g. International Marketing
  • Applied Research Methods for Business Management
  • Masters Dissertation
  • Additional options may include
  • International Marketing
  • E-Marketing
  • Consumer Research
  • Marketing Intelligence
  • Global Integrated Marketing Communications
  • Innovation and Growth
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